It is easy in a business to concentrate on turnover, often to the detriment of profit margins.
This can lead to issues including overtrading and cash-flow insolvency. The growth of a business should be planned, with appropriate resources applied to the exercise and within the financial constraints within the business, or with appropriate finance. Black Friday is a great example where a huge amount of activity and effort can end up leaving a company no better off other than shifting difficult to sell stock, but at what cost?
Don't get caught up in the FOMO fever.
